Superhost Update on Airbnb: What is it and how can you make the most of it?

December 2023

In the last decade, Airbnb has completely changed the holiday rental scene. This innovative platform has democratised holiday rentals, allowing all kinds of property owners, from city apartment owners to mountain cabin owners, to share their spaces with travellers from all around the world. But with millions of properties listed on Airbnb, how can you stand out and attract more guests to your property?

This is where the Superhost update comes into play. In this article, we’ll break down everything you need to know about what a Superhost is on Airbnb, how you can become one, and how you can leverage this update to maximise your earnings, enhance your guests’ experience, and make your property even more appealing.

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What is a Superhost on Airbnb?

A Superhost on Airbnb is more than just a host; they are an owner who has gone above and beyond to provide exceptional experiences to their guests. Superhosts are hosts who have demonstrated an outstanding commitment to hospitality, delivering high-quality service and exceptional customer attention. In the eyes of the platform, they are those who have consistently obtained high ratings from their guests, showcasing their reliability and dedication to providing a great rental experience.

But being a Superhost is not just a title; it’s a distinction that comes with a range of tangible benefits. The Superhost update is Airbnb’s way of recognizing and rewarding these exceptional hosts. With this badge, hosts can enjoy increased visibility in Airbnb search results, which can help attract more guests to their property. They also have access to priority support, getting quick and efficient assistance whenever needed. Moreover, Superhosts have the opportunity to earn more with each stay thanks to Airbnb travel vouchers, further boosting their income.

Other Airbnb programs and their relation to the Superhost update

Airbnb is not just a platform for renting holiday properties; it also offers a variety of programs and features designed to help hosts succeed and provide unique experiences to their guests.

• One of these programs is Airbnb Experiences, which allows hosts to share their passions and skills with guests, offering everything from cooking classes to hiking tours. Superhosts have the opportunity to participate in Airbnb Experiences, potentially attracting more guests to their property and generating additional income.
• Another program is Airbnb Plus, which brings together high-quality accommodations that have been inspected and verified by Airbnb. Superhosts who meet Airbnb Plus’s quality and design criteria may be invited to join this program, further increasing their visibility and appeal to guests.

In summary, the Superhost update on Airbnb is not just a way to stand out among other hosts; it is also a gateway to other programs and benefits that can help hosts maximize their earnings and provide exceptional experiences to their guests.

Advantages of being a Superhost

Being a Superhost on Airbnb comes with a range of significant advantages that can help hosts stand out, attract more guests, and maximize their earnings. Here is a detailed list of the advantages of being a Superhost:

• Increased visibility: Superhosts enjoy greater visibility in Airbnb search results, potentially leading to more bookings. Their listing will appear with a Superhost badge, indicating to potential guests that they are looking for high-quality accommodation with a reliable host.
• Priority support: Superhosts receive priority support from Airbnb. This means that any issues or inquiries they have are handled quickly and efficiently, which can be especially useful in emergency situations or during peak seasons.
• Opportunity to earn more income: Superhosts have the opportunity to earn more with Airbnb travel coupons. These are discount codes that users can apply when making a booking, making stays cheaper for guests. Additionally, these coupons can be used by the Superhosts themselves for their personal travels, reducing their costs.
• Recognition: Being a Superhost is a distinction that signals to guests that you are committed to providing a great rental experience. This helps attract more guests and contributes to generating more bookings.
• Access to exclusive programs: As mentioned earlier, Superhosts may have access to other Airbnb programs, such as Airbnb Experiences and Airbnb Plus, which can further increase their visibility and appeal to guests.

How to become a Superhost and necessary requirements

Becoming a Superhost on Airbnb is not an easy task, but it is definitely achievable with the right commitment and dedication. To become a Superhost, you must meet the following requirements:

• Stays and reservations: You must have at least 10 stays or 3 reservations totalling a minimum of 100 nights in the last year. This demonstrates that you are an active host committed to your rental business.
• Overall rating: You must maintain an overall rating of at least 4.8. This indicates that guests are satisfied with their stay and that you are providing high-quality service.
• Response rate: You must have a response rate of at least 90%. This means you must respond quickly to guest inquiries and requests, demonstrating that you are an attentive and accessible host.
• No cancellations: You should not cancel any reservations unless there are extenuating circumstances. This shows that you are a reliable host and guests can count on you for their accommodation.

Recommendations for becoming a Superhost

To become a Superhost, it’s important to strive to provide an exceptional experience to your guests. Here are some of our recommendations:

• Keep your property clean and well-maintained: Guests appreciate a clean and comfortable space. Ensure your property is in the best possible condition before each stay.
• Be friendly and responsive to your guests: A good host is friendly, welcoming, and willing to help. Respond quickly to guest inquiries and do your best to meet their needs.
• Provide additional amenities: Extra amenities like free Wi-Fi, complimentary coffee or tea, and local recommendations can enhance your guests’ stay and make them feel more welcome.
• Request feedback from your guests: Guest reviews are an excellent way to learn and improve. Don’t hesitate to ask your guests to leave a review after their stay and use their feedback to enhance your service.

Becoming a Superhost on Airbnb can be quite a challenge, but the rewards are worth it. By providing exceptional service and meeting Airbnb’s requirements, you can leverage the benefits of the Superhost update to maximize your earnings and enhance your guests’ experience. Being a Superhost means standing out as a high-quality and reliable host on the Airbnb platform. This can not only increase your visibility and appeal to future guests but also provide you with access to exclusive benefits that can further improve your rental business.

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