How to name your holiday letting to boost bookings

December 2023

Maintaining a steady flow of bookings is the aim of any holiday rental owner, and to achieve this, you need to implement strategies that turn your property into a unique experience for potential guests. The first step is to give your property an appropriate name that attracts potential guests to your cottage, holiday apartment, or beach house. An attractive name can unlock a constant stream of visitors to your property. Let’s find out how to come up with the right name for your holiday property!

Publish your properties on Holidu

The Importance of an Attractive Name: Your Key to Success in Holiday Property Rentals

The process of choosing a name is not just a formality; it constitutes the often underestimated first impression that can be the key to attracting renters and increasing bookings in a high-demand destination.

Imagine you’re looking for a cottage. You visit Holidu’s website and come across two options: “Mountain Cottage” and “Charming Mountain Retreat Cottage.” Which one sounds more appealing to you? Most likely, the second name has piqued your curiosity, generating mental images of a truly special place.

According to a study conducted at the Faculty of Economics and Business at the University of Madrid, 60% of consumers consider the name of a product an essential factor in their buying decision, and 68% believe that a descriptive name is of great importance. On the other hand, neuromarketing studies indicate that emotionally appealing names activate areas of the brain related to decision-making and memory. That’s why choosing an emotionally appealing name for your property can have a much deeper impact on your potential guest’s mind.

Properties with names that appeal to consumers can experience a 25% increase in the high season, and this is not solely due to an influx of tourists but the result of the emotional connection that an evocative name establishes with potential renters.

The Language of Success: Effective Names

You can follow these effective strategies to give your properties effective names:

• Highlight Unique Features: Identify the special features of your property, such as pools, panoramic views, proximity to tourist attractions, or exclusive amenities. Include these features in the name to attract guests interested in those comforts.
• Use Descriptive Words: Choose words that evoke images and emotions. Words like “luxury,” “charm,” “relaxation,” “paradise,” “elegance,” or “tranquillity” can add an appealing touch to the name.
• Emphasize the Location: If your property is in a prominent location, make sure to mention the location in the name. This can include the city’s name, beach, mountain, or any relevant geographical feature.
• Research Keywords: Research relevant keywords for your property and its location. Use keyword research tools to identify popular terms.
• Be Creative: Don’t be afraid to be creative and unique in choosing the name.
• Keep it Concise: Ensure that the name is not too long or complicated. A concise and easy-to-remember name is more effective.
• Consistency: If you have multiple properties, consider maintaining some consistency in the names so that guests can easily identify your properties as part of your brand.
• Test the Name: Seek opinions from friends, family, or colleagues about the proposed name. External input can be valuable.
• Update Regularly: Don’t hesitate to update the name if the focus of your property is changing over time.
• Be Honest and Accurate: Don’t exaggerate the features or amenities.

What to Consider When Naming a Cottage?

Finding a name for a cottage is a unique opportunity to convey the essence of your property. In the case of cottages, the most sought-after qualities are tranquillity, purity, and a connection with nature. We also recommend selecting keywords related to the location and property’s features to increase its visibility on the web.

Let’s say the cottage is located on the outskirts of Cádiz and has a pool. A name to consider, to convey that sense of purity and associate the property with its location, could be “Rincón Gaditano: Cottage in Cádiz with Private Pool.”

Other appropriate names you could use are:

• Southern Retreat.
• Marine Hacienda.
• The Sailor’s Cottage.
• Gaditan Coastal Hideaway.
• Countryside Home El Puerto.
• Sunny Villa Cádiz.
• The Secret of Cádiz.
• Waves Hacienda.
• Sea and Mountain Villa.

Choosing a name for your cottage depends on creativity and a strategy that sets your property apart from others, making a significant difference.

What to Consider When Naming Beach Houses?

Choosing names for beach houses is a task that influences the perception of your future guests. Imagine you have a property in Ibiza that offers Jacuzzis, terraces, and stunning views. An ideal name could be “White Island: Beach House in Ibiza with Sea Views and Jacuzzis.”

As in the previous case, it’s necessary to consider keywords related to the location and property features to rank in the top results of search engines. Here are some other examples:

• The Island’s Secret.
• Villa Harmony.
• Serene Ibiza.
• Sky and Sea House.
• Dreams on the Island.
• Eco-Ibiza Villa.
• Seashell House.
• Cove Villa.
• The Fisher’s Retreat.

Let your imagination run wild to convey the right message to your potential guests by simply reading the name of your property.

What to Consider When Naming Holiday Apartments?

Finally, let’s delve into choosing names for holiday apartments. Let’s imagine you have a property in Barcelona that offers city centre views. An appropriate name could be “Beautiful Barcelona: City-Center Holiday Apartment with Views.”

Other possible original names for holiday apartments, following the example of Barcelona, could be:

• Meeting in El Raval.
• Life in Barcelona Apartment.
• The Essence of Eixample.
• Retreat on La Rambla.
• Gaudí Apartment.
• Güell House.
• Sagrada Casa.
• Ciutadella Apartment.
• Barcelona Castle.

With these examples, you can reflect the essence of life and traditions in Barcelona, bringing your potential guests closer to what they can expect when staying in your property for their holidays in the Condal City.

Publish your properties on Holidu