Organising workshops or seminars in your holiday rentals

December 2023

A holiday home, besides being a place of relaxation, can become a dynamic space full of events where you can organise workshops and seminars for professionals and businesses. Get your accommodation ready to be a place where learning and collaboration meet relaxation and comfort!

The process of designing and organising multi-day workshops can be quite challenging. As you dive into this new project, every detail matters, where capturing and retaining participants’ attention becomes crucial, all while not losing sight of the main goal of securing new bookings. Below, we share advantages and valuable tips for effectively organising a workshop or seminar in your holiday rental.

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Advantages of organising workshops and seminars in holiday rentals

Organising workshops and seminars provides a hospitality experience at a new level, creating an environment that not only attracts an audience interested in educational and creative activities but also diversifies your accommodation offering.

These spaces foster creativity and learning, allowing for experiences with current trends that make holiday rentals sought-after destinations. Among other advantages are:

• Exclusive Experience: By providing a dedicated space for workshops, you offer your guests a unique and specialised experience, adding value to your property.
• Attraction of Specific Audience: Offering workshops allows you to attract a specific audience related to educational or creative activities. We suggest adapting the space to meet the needs and expectations of this guest segment.
• Diversification of Offerings: The incorporation of workshop spaces attracts customers seeking a more immersive and participatory experience from a professional perspective, setting you apart from the competition in both your region and various holiday rental portals.
• Potential for Collaborations: Artists, professionals, or instructors may see your property as an ideal venue for events or workshops, opening up collaboration opportunities and attracting more guests.
• Longer Stays: The presence of workshop spaces can encourage longer stays, especially for guests who want to make the most of the activities offered or enjoy other amenities on your property. This has a positive impact on occupancy and profitability.
• Positive Feedback: Customers who have enjoyed enriching experiences at your property are more likely to leave pleasant reviews and recommend renting your holiday flat.

How to design inspiring and creative spaces for a workshop

Now that we’ve seen that creating a space for inspiring events is not just a trend but a smart strategy to attract guests, let’s explore some key tips for designing spaces that inspire:

• Smart Layout: Create areas within your property for presentations, discussions, and practical activities. Smart layout facilitates event organisation and participation, maximising space usage.
• Versatile Furniture: Ensure that the furniture is adaptable to different event formats. Tables and chairs that can be reconfigured allow for easy adaptation to the moment’s needs, providing flexibility for various activities, be they artistic or more suited for scientific purposes.
• Technology: Ensure a seamless technological experience. A good audiovisual system, excellent internet connections, and presentation equipment ensure that your guests enjoy a smooth and virtually connected experience.
• Lighting: The right lighting can influence the mood and energy of the space, contributing to a more pleasant experience.
• Decorative Elements: Incorporate decorative elements that inspire creativity, such as artwork, murals, or unique pieces that add a distinctive touch, but remember not to overcrowd the space.
• Resting Corner: It’s necessary to create a corner dedicated to rest and reflection, ideal for breaks where guests and visitors can have some downtime between activities.
• Interactive Guides: Provide clear information about the spaces where guests can organise or attend their workshops or seminars.

By implementing these suggestions, you’ll stand out as a host, offering a stage for extraordinary experiences for businesses or professionals.

Organising spaces for corporate events

As a host of holiday rentals, transforming your property for corporate events will not only attract businesses but also increase the number of bookings. Some key strategies for designing exceptional spaces and experiences are:

• Collaborations with Experts: Offer workshops led by invited professionals. Contacting experts to give lectures on your property can serve as an attraction for companies in the same sector.
• Team-Building Activities: Organise outdoor team-building activities, providing opportunities to strengthen bonds among participants and improve group dynamics.
• Additional Services: Provide catering, cleaning, and logistical support services. This allows you to organise an event without hitches.
• Space Customisation: Adapt the space to meet the specific needs of each event. Offer flexible configurations, adjustable lighting, and customisable decorative elements to create an environment that aligns perfectly with each company’s vision.
• Entertainment Programs: Incorporate exclusive entertainment programs with cultural performances. Offering entertainment options that complement the business experience is an excellent idea.
• Professional Support: Collaborate with event planners or include assistance services to ensure that every detail is taken care of and the experience is flawless.

The host’s role in event organisation

Organising an experience as a host when renting your vacation home presents various challenges, and that’s why we’ve compiled the best tips to make your events smooth and successful.

Tips for managing reservations for events

• Anticipate and plan reservations precisely.
• Ensure efficient coordination to meet organisers’ needs and create a seamless experience.
• Offer special rates and packages for corporate events, weddings, or seminars, encouraging the choice of your property as a meeting venue.
• Establish clear policies.
• Specify rules on maximum capacity, noise restrictions, facility usage hours, and any other special requirements.
• After each event, request feedback from organisers and participants. analyse feedback to identify areas for improvement and strengths, ensuring constant growth.
• Set up areas for presentations, discussions, or practical activities, providing flexibility and appeal for a variety of events.
• Provide professional assistance for special events by collaborating with local event planners to offer specialised services, ensuring a worry-free experience.
• Use social media, your website, and other vacation rental websites to highlight your property as an ideal event venue, attracting organisers and guests.

Advertising your vacation rental as a space for workshops and seminars

Key strategies for hosts

As a host or vacation rental manager, transforming your property into a coveted venue for events requires an effective marketing strategy. So, learn how to advertise your rental as the ideal place for events!

• Specific Keywords on the Vacation Rental Website: Include specific keywords using terms such as “corporate workshops,” “seminar space,” or “workshop” to increase visibility in relevant searches and attract new guests.
• Details About Space Capacity: Inform potential organisers and provide clear details about the number of people who can comfortably stay in your property for such events. Specify if there are meeting rooms, outdoor areas, or spaces tailored for presentations.
• Representative Photographs: Display images highlighting your property’s potential for professional events. Include photos of spaces suitable for conferences, ceremonies, or team-building activities.
• Rates and Packages: Set competitive prices and create packages that include additional services like catering, cleaning services, and logistical support. Providing simplified options will facilitate decision-making for organisers.
• Event Testimonials: Include positive feedback from organisers and participants who have had successful experiences at your property. Authentic testimonials can build trust and persuade new organisers to choose your rental for their events.
• Social Media Promotion: Use social media to promote your property as an event venue by sharing images, testimonials, and details about your space on platforms such as Instagram, Facebook, and LinkedIn.

In conclusion, organising workshops or seminars in your holiday home not only represents a unique opportunity to diversify your services as a host but also offers an exceptional experience for your guests. The key lies in careful planning, from effectively promoting your property as an event venue to implementing specialised services and continuously collecting feedback for improvement.

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