Improving the online presence of your holiday rental

May 2024

The holiday rental market is highly competitive, and finding new strategies to maximise property visibility is increasingly necessary. So, here we explain the most useful tools to achieve this and the advantages of listing your property on the Holidu holiday rental portal.

Strategies to enhance the online presence of your holiday rental

Marketing techniques will be your greatest allies

Marketing is everything; in reality, any product is sellable with good advertising. However, what happens when we have a quality product but don’t promote it? Well, in this case, it’s as if it doesn’t exist. If I want to rent out my holiday home and don’t advertise it correctly, it’s unlikely I’ll get guests. Below are some marketing strategies:

• Describe the property honestly and attractively
• Use professional photographs to make it irresistible
• Apply holiday rental SEO tools when showcasing your property
• Set prices according to the house’s value, location, and amenities
• Visually advertise your property on social media
• Seek to improve your holiday home by learning from negative reviews

Publish your properties on Holidu

Create a blog for your holiday home

Creating a holiday rental blog is an excellent idea to enhance your visibility and increase bookings. For this, Holidu advises creating a brand that identifies your property. Additionally, you should include a call to action to interest users in making a booking, either through promotions or exclusive prices. And always opt for a fast website; if it’s slow, potential guests will turn to other platforms.

Write quality content to encourage bookings

You can write the texts yourself or hire a copywriter. Professional photos are of little use without attractive accompanying text. Try to highlight your property and differentiate it from others. Why is it better than others? Is it well located? What extra services do you offer? The more information you have and the more attractive you are, the more interested your guests will be in making a booking. Use engaging and seductive language.

Showcase your holiday rental on social media

Be active and engage with users on social media. This will help increase visibility and reach more people. Nowadays, practically everyone uses social media. In fact, they are even used for monitoring online performance due to the wealth of data they hold. And most importantly: they allow posts to be shared quickly and easily, and users can contact you directly at any time. But how can you make the most of them?

• Interact with users
• Address doubts and questions about the property
• Respond as quickly as possible
• Captivate them with striking and beautiful images
• Encourage users who have already rented your property to leave and share their opinions

Optimise the booking system

This means making life easier for users. How? By making the booking process simple and clear, as well as providing access to property information. And in this, we can help you from Holidu. Bookings should be made in real time, as nowadays communicating via email to reach an agreement is practically obsolete. You should also be clear about the cancellation policy and prices.

Embrace email marketing

Times have changed, and so have marketing methods. Today, the most effective tool for advertising your holiday rental is email. Furthermore, it allows you to establish direct communication with your guests and keep them informed of promotions, special offers, and even local events.

However, remember to give guests the option to unsubscribe from your marketing emails whenever they want. Whether by direct request or through a link sent in the marketing email itself to execute this action automatically.

The reason guests decide to subscribe to your newsletter is because they are interested in your property. Seize this opportunity! Make the most of it and build loyalty with these customers. Reward them periodically with an exclusive discount and wish them happy holidays. It’s best to send these communications regularly but without overdoing it.

What should the photos of my holiday home be like?

They should attract your guests, so it’s important to enlist professional help. Or at least be able to take photos with the following characteristics:

• Photos should be clear
• Lighting should be good
• Focus on spacious areas rather than details
• Choose the right angles
• Play with perspectives and lights
• Use a professional camera to improve image quality

Why is web positioning important for your property?

Holiday rental web positioning will give your property visibility. If you decide to create a holiday rental blog or website to promote your holiday home, here are some recommendations. First, choose a domain name that matches your brand. Ideally, opt for a short and easy-to-remember name.

As for the domain extension, .com is the most suitable. However, if you only want to target the Spanish audience, the .es extension is more appropriate. Next, focus on adding keywords to your content. This will greatly help improve the visibility of the holiday rental.

Another useful tool to improve the online positioning of your holiday rental is to add internal links and analyse your website’s speed. Of course, you should adapt your website to different mobile devices. And lastly, remember to provide a section for users to contact you securely.

Advantages of listing your property on the Holidu website

Even if you have an exclusive website to rent out your holiday flat, we recommend being part of our holiday rental portal. It will only bring you significant advantages and great possibilities to increase your bookings:

• You can benefit from Holidu’s tools to advertise your property
• You will enhance the online presence of your holiday rental
• Users will trust you precisely because of the trust generated by Holidu
• You will demonstrate greater professionalism by listing your property on a recognised portal
• Of course, you will still have control of your business at all times
• You will save time with Holidu’s intuitive platform

Publish your properties on Holidu