Conquer the holiday rental market with the help of bloggers and influencers

February 2024

In today’s fast-paced digital world, “travel influencers” have emerged as genuine gurus who capture the attention of crowds seeking authentic experiences during their trips. These content creators, whether through platforms like YouTube, TikTok, blogs, or Instagram, have a loyal audience that trusts their recommendations, considering them experts in the field and creating a community that follows their advice. You might wonder, how can this trend impact the universe of holiday rentals?

Though it may seem unusual, travel content creators have already established a significant presence in the hotel sector, enjoying stays and services in exchange for sharing their experiences with their followers. So, we invite you to consider this strategy for your property as well and discover why working with them can be a valuable bet to boost your business.

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Tips for collaborating with travel influencers

When looking to collaborate with influencers to highlight your holiday rental listing, the right choice of collaborator makes all the difference. Below, we’ll explore key information to consider when conducting marketing campaigns with influencers.

• Selective research: Conduct an analysis of social media platforms such as Instagram, YouTube, TikTok, or travel-focused blogs to find prominent influencers. We recommend using specific search tools for your location and the unique style of your property. Examples of such tools could be YouTube Search or TikTok Discover Page.
• Audience match: Carefully examine the influencer’s audience to ensure alignment with the profile of your potential guests. Look for influencers whose audience shares interests and demographic characteristics with the potential customers you want to attract.
• Reputation and trust: Investigate the influencer’s reputation, paying attention to authenticity and honesty in their reviews and recommendations. Make sure the influencer not only has followers but also an engaged community that values their opinion; that is, check the comments people make and the interaction in their “live” sessions.
• Collaborations: Check if there are companies that have already collaborated with the influencer; also, note if they are similar to the tourism industry. Look for a variety of experiences they have shared, and we recommend seeking those involved in the holiday rental sector.
• Interaction and engagement: Analyse the influencer’s interaction with their audience, paying attention to comments and likes. Opt for influencers who demonstrate strong commitment and genuine connection with their followers. Additionally, there are applications and companies that analyze profiles if you want to save time. Some well-known applications include Influencity, Hootsuite, or Traackr.
• Added value: Look for influencers who not only offer visibility but also provide added value through creative content and enriching experiences. In other words, consider those who can tell a compelling story about your property, sparking the interest of future guests, such as visits to parks, museums, buildings, beaches, hiking routes, and other activities in the tourist spots of the area.

Keep in mind that when contacting an influencer to propose a collaboration, maintaining open communication is essential. The goal is to clearly express your expectations and what you are willing to offer in return. Once the conversations begin, we suggest establishing the terms of the collaboration, from the duration of the stay to the specific actions expected, such as keeping spaces clean without damaging valuable items within the property.

Identifying the right influencers is the crucial first step for a successful collaboration. With detailed research and selection, you can make the most of this strategy to advertise your holiday rental, achieving new and improved levels of visibility.

Reasons to collaborate with travel influencers

While exploring the fascinating world of collaborations in the travel industry, the essential question arises: Why collaborate with travel influencers? This analysis provides a detailed insight into the fundamental reasons that incentivize the strategic choice of partnering with content creators specializing in experiences and travel.

1. Broad visibility: The influencer’s opinion reaches a very extensive and diverse audience, not only those actively searching for accommodation. Therefore, you can have a transparent identity with authentic and reliable opinions, as the honesty of influencers generates trust, giving their recommendations a value similar to that of advice from a friend or family member.
2. Recognition as an expert: If the influencer you want to collaborate with is considered an expert in travel within a community, this can enhance credibility in the sector and position your rental on the best holiday rental websites.
3. Visual experience of your property: Influencers offer an authentic view of the experience your property provides, so their professional content can be used as effective promotional material on your marketing channels.

Effective strategies for collaborating and connecting with influencers in your holiday rental

Boosting visibility on a holiday rental portal like Holidu through collaborations with influencers can be an effective way to position your property. Here are fundamental strategies to maximize the advantages of these collaborations:

1. Precisely define your goals, whether it’s increasing visibility, generating direct bookings, redirecting to specific rental pages, or highlighting the unique features of your property.
2. Establish key performance indicators (KPIs) that allow you to measure the success of the collaboration, as KPI stands for Key Performance Indicator, meaning crucial performance indicators.
3. Contact influencers with personalized proposals so they can get to know your property and understand what you expect from them. Highlight in a proposal how staying in your rental can enhance their engagement.
4. Instead of seeking one-time collaborations, consider establishing long-term relationships with influencers who share the values and aesthetics of your property.
5. Actively participate in social media, authentically interacting with influencers’ content, making positive comments, and inviting the content creator to your property again once the exchange is completed.
6. Offer strategic rewards that incentivize collaboration, such as exclusive discounts for the influencer’s audience. Consider establishing an affiliate program that benefits both the influencer and your bookings.
7. Allow the influencer the creative freedom to tell the story of your property in an authentic way.
8. Use analytical tools to measure the impact of the collaboration in terms of visibility, interaction, and conversions. Similarly, it is advisable to evaluate return on investment (ROI) to adjust and improve future strategies.
9. Establish open communication channels to receive constant feedback from both influencers and the audience.

Learning and adapting strategies based on received feedback allows you to build strong and authentic relationships with influencers who share the passion for offering unique experiences to travellers who could be your potential guests.

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