Advertise your holiday rental on the best platforms of 2025

December 2024

If you are a holiday rental owner or manager, we are absolutely sure that this information is of interest to you. We offer you options of excellent platforms to advertise your holiday rental to increase visibility and find guests all year round. We understand that one of the focuses is to improve your social media marketing strategy or your web domain, but have you ever wondered how it benefits you to affiliate with one of the best holiday rental platforms? 

Some of these platforms, such as Holidu, have the main benefit of gaining visibility by publishing your advert on other platforms at the same time, gaining access to a wide network of clients. However, it’s not all free, as these rental platforms in their terms and conditions ask for a commission for each booking, so get to know the most popular ones and prepare your properties to receive clients!

Therefore, we have compiled all the information about the best websites to advertise your house, flat, or villa. Get ready to increase your visibility and clientele! You just need to be motivated and take into account all the tips we give you, your guests are just a click away!

Publish your properties on Holidu

Why list your property on multiple platforms?

Some landlords only advertise their holiday home on a single, familiar holiday rental website. However, this can be an extremely short-sighted decision. Here are some reasons to list your property on several property rental sites:

• Greater reach. Most guests only use one or two sites, so the more you advertise, the more likely they are to see you.
• Different marketplaces. Some listing sites appeal to particular niches. If you’re trying to target a specific type of traveller, then you need to make sure you’re listing in the right place.
• More efficient prices for you. Every holiday rental platform has its own price strategy based on subscription, commission, or some combination of the two. If you’re only listing on one or two sites, you may be missing out.
• Each site has its own algorithm for search results. You may find that your property is displayed more prominently on some holiday rental platforms, leading to more bookings.

Of course, if you’re going to list in many places, you’ll need to be careful. Juggling multiple listings can result in double bookings, problems with your calendar, and inaccurate prices.

To avoid these issues, use rental management software. The best platforms for rental management will synchronise your calendar, prices, and listings across multiple holiday rental portals. This way, your ads will always appear the same, no matter where on the internet you list your home for rent.

Airbnb

Although there are now many platforms out there, Airbnb is still a powerful force when you want to rent out your holiday home. With over 150 million users, it has a huge market share. That being said, issues with overtourism in countries like Spain have led to huge anti-Airbnb protests, and an increasing number of travellers prefer to look elsewhere. Some landlords also complain that, although Airbnb’s Aircover programme offers generous liability insurance, it rarely pays out in practice. These issues mean that wise landlords should not depend entirely on Airbnb bookings, but we can’t deny that listing there still has an enormous reach.

Pricing: Airbnb has two price structures, both based on commission. In the split-fee structure, hosts pay 3% while guests pay around 14%. Host-only fees mean that hosts pay the full price, around 14% to 16%. Commission fees can also vary according to region.

Booking.com

Booking.com is another industry giant, where guests can choose all different kinds of accommodation, from luxury hotels to tiny holiday rentals. It has a huge reach, but be careful if you rely on it when you want to rent out your holiday flat. With so many options, your property may get lost in the shuffle.

Pricing: Booking.com has commission-based fees, with commissions ranging from 10% to 25%. If you find that your property is not doing well in the search results, you can also sign up for paid promotions to boost its visibility.

Holidu

Holidu is one of the best platforms for holiday rentals if you want to attract continental European guests. In particular, it is extremely popular with German-speaking travellers. Holidu has a broad range of users, including families, business travellers, couples, singles, and groups of friends.

Pricing: You can list your property for free on Holidu, but the first time a guest makes a booking, you’ll have to pay a one-time activation fee between €100 and €150. After that, bookings made through the platform are purely commission-based. Commission rates are very low, between 5% and 6%.

Vrbo

With around 42 million monthly visitors, Vrbo is one of the best websites for renting flats and houses. It is particularly popular with families and large groups. Vrbo users tend to make slightly longer bookings than their Airbnb equivalents. Unlike Airbnb, you cannot list single rooms on Vrbo.

Pricing: You can choose an annual subscription or commission-based fees. The annual subscription is $499 (USD or local equivalent). If you go for commission, you’ll pay 5% on each booking, plus 3% for payment processing.

Agoda

Agoda is one of the best platforms for holiday rental landlords who want to tap into the Asian market. Although it is now a global website, it started off in Singapore, and the majority of its users come from Asia. Like Booking.com, Agoda lists all kinds of accommodation, including hotels. A specific search section for long stays is handy if you want to find digital nomads.

Pricing: Agoda is purely commission-based. Fees vary in different regions, but you can usually expect to pay about 15%.

TripAdvisor

Many people think of TripAdvisor as purely a review site, but it has actually expanded into bookings. There are two huge advantages to listing your property on TripAdvisor. Firstly, it’s a well-known company with an enormous reach and a huge pre-existing user base. Secondly, it automatically translates content into 26 world languages. This makes it an excellent choice if you want to attract international guests.

Pricing: TripAdvisor has commission-based listings. You’ll pay a flat, low fee of 3% on all bookings made through the platforms. You can also pay to boost your advertisement, as it’s easy to get lost in the TripAdvisor listings.

Misterb&b

Tapping into niche markets is one of the top ways for a holiday rental business to thrive. Look for the best websites to advertise your rental to specific markets — and Misterb&b could be the right one for you. This portal is aimed specifically at LGBTQ+ travellers. Hosts don’t need to be members of the community, but they do need to commit to providing a welcoming, gay-friendly experience.

Pricing: There are no listing fees on Misterb&b. Commission rates vary according to region and type of property, but there’s a minimum fee of $12 (USD or local equivalent).

BringFido

Here’s another holiday rental platform that specifically targets a particular niche marketplace. If your property is pet-friendly, advertise it on BringFido. This portal targets dog owners, providing information on dog-friendly amenities and services in different destinations, as well as in property rental listings.

Pricing: To list your home on BringFido, you’ll need to pay an annual fee of $249 (USD). However, if your property is already listed on one of their partner platforms, which includes Airbnb and Vrbo, you can list homes on BringFido for free. You’ll need to email the customer service department, pointing them to your listing, and wait for them to process your request.

Publish your properties on Holidu